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	<title>Comments on: Beware The Mobile Gold Rush</title>
	<atom:link href="http://blog.gomez.com/2009/10/beware-the-mobile-gold-rush/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.gomez.com/2009/10/beware-the-mobile-gold-rush/</link>
	<description>Web Experience Management</description>
	<lastBuildDate>Thu, 11 Feb 2010 00:43:20 +0000</lastBuildDate>
	
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		<title>By: Arun</title>
		<link>http://blog.gomez.com/2009/10/beware-the-mobile-gold-rush/comment-page-1/#comment-66</link>
		<dc:creator>Arun</dc:creator>
		<pubDate>Wed, 25 Nov 2009 02:10:42 +0000</pubDate>
		<guid isPermaLink="false">http://blog.gomez.com/?p=233#comment-66</guid>
		<description>Hi,

Can you remember any tool that can automate the testing for mobile website functionality. This is just to deliver a better product.

Thanks in advance</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>Can you remember any tool that can automate the testing for mobile website functionality. This is just to deliver a better product.</p>
<p>Thanks in advance</p>
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		<title>By: Joseph Kurian</title>
		<link>http://blog.gomez.com/2009/10/beware-the-mobile-gold-rush/comment-page-1/#comment-62</link>
		<dc:creator>Joseph Kurian</dc:creator>
		<pubDate>Mon, 23 Nov 2009 14:40:43 +0000</pubDate>
		<guid isPermaLink="false">http://blog.gomez.com/?p=233#comment-62</guid>
		<description>What I find intriguing is the same battles that were fought for cross browser development are going to have to be fought for cross mobile development.  Device centric apps(iPhone,Berry etc...) will need to be replaced by apps that work across all mobile platforms(os,hardware).  The sooner people are able to come up with those standards, the quicker the proliferation will be.  Building the right app with the right technology for the right target audience will also be key.</description>
		<content:encoded><![CDATA[<p>What I find intriguing is the same battles that were fought for cross browser development are going to have to be fought for cross mobile development.  Device centric apps(iPhone,Berry etc&#8230;) will need to be replaced by apps that work across all mobile platforms(os,hardware).  The sooner people are able to come up with those standards, the quicker the proliferation will be.  Building the right app with the right technology for the right target audience will also be key.</p>
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		<title>By: Eric Kushner</title>
		<link>http://blog.gomez.com/2009/10/beware-the-mobile-gold-rush/comment-page-1/#comment-47</link>
		<dc:creator>Eric Kushner</dc:creator>
		<pubDate>Thu, 22 Oct 2009 13:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.gomez.com/?p=233#comment-47</guid>
		<description>any idea whether unsubcribe pages need to be mobile-accessible for CAN-SPAM compliance?  

Among my biggest frustrations with the mobile web experience is when I click the unsubscribe link at the bottom of an email on my mobile device and the unsubcribe page that comes up isn&#039;t functional from the mobile browser.

Talk about user-dissatisfaction!  I already wanted less to do with that brand, hence the unsubcribe, and then I go to opt-out and have a bad experience that catalyzes my feelings toward that company...</description>
		<content:encoded><![CDATA[<p>any idea whether unsubcribe pages need to be mobile-accessible for CAN-SPAM compliance?  </p>
<p>Among my biggest frustrations with the mobile web experience is when I click the unsubscribe link at the bottom of an email on my mobile device and the unsubcribe page that comes up isn&#8217;t functional from the mobile browser.</p>
<p>Talk about user-dissatisfaction!  I already wanted less to do with that brand, hence the unsubcribe, and then I go to opt-out and have a bad experience that catalyzes my feelings toward that company&#8230;</p>
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