Benchmarking is valuable tool in today’s competitive online marketplace because companies cannot efficiently improve web or mobile application performance without having an understanding of performance in comparison to key competitors and industry leaders.
In a recent article for Mobile Marketer, it explained that retailers need to understand that the mobile Web can augment the in-store shopping experience as many consumers check and compare competitors’ products and prices as they actually peruse store aisles and contemplate purchases.
Today, companies with the strongest mobile Web performance are shaping user expectations across all [...]
Google search now factors in website performance/speed
Okay, so I’m not much of a handyman. I enjoy tinkering in the woodshop, but my accomplishments are more likely to include bending some perfectly good nails, gluing my hand to a tabletop, and starting a small fire. As much as I admire the work of master carpenters, I’m just not at that level. (Get [...]
I’m not a big candy guy, but there’s one chocolate treat I can’t pass up: the popular HERSHEY’S KISSES. On the off chance that you are reading this post from the comforts of a small cave, I should explain that KISSES are bite-sized, foil-wrapped milk chocolate candies. I’ve proven on several occasions that I can [...]
In my last post, I described how end-user experience has evolved over time and how I advise clients to look at performance dimensions in a similar sequence:
Availability
Response Time
Consistency
This week, I decided to review our July Gomez/dotMobi Mobile Web Experience Banking Benchmark results and compare them to our longstanding US Retail Banking Benchmark results from the [...]
Greetings and salutations! I’m Matt Poepsel, VP of Performance Strategies for Gomez. I’ve been in the web application performance business for more than 10 years, and I’ve had the distinct pleasure of analyzing 1,000+ web applications. I can’t say that I’ve seen it all (since the web is constantly evolving), but I’ve seen quite a [...]