Benchmarking is valuable tool in today’s competitive online marketplace because companies cannot efficiently improve web or mobile application performance without having an understanding of performance in comparison to key competitors and industry leaders.
Learn why it’s important to test your website performance against high volume traffic and understand the impact of load on your end user’s experience. Featuring Gomez Reality Load product.
how did some of leading sports books sites perform under increased visitor levels during the 2010 World Cup?
In a recent article for Mobile Marketer, it explained that retailers need to understand that the mobile Web can augment the in-store shopping experience as many consumers check and compare competitors’ products and prices as they actually peruse store aisles and contemplate purchases.
Today, companies with the strongest mobile Web performance are shaping user expectations across all [...]
Web application delivery has changed over the past few years, creating management challenges in ensuring the delivery of quality Web experiences.
Similar to the proliferation of mature enabling technology and the resulting advanced services of the web years ago, the mobile industry is currently experiencing many of the same transitions. Except, it’s all happening much faster. New technologies, devices and services being offered, translate into a dramatic rise in end-user usage of mobile services.
Data consumption is [...]
Strategic companies who truly understand the value of the web to their business have a fully integrated business model. This makes for good business, but it also increases the complexity and priority associated with Web performance. If a Web site performed poorly in 2006, the primary effect was a decline in online sales. But in 2010, a poor Web performance and experience can directly affect the results for the offline business channels, too.
As retailers ramp up for the upcoming 2010 online holiday shopping season, they need to be concerned with web performance and its impact on customer satisfaction. There are several key questions retailers need to consider, prioritize, and address to ensure they deliver exceptional website performance.
Web performance is not just about tools and methodologies. Effective web performance requires a culture that values and understands the importance of web performance to the business. Without a culture of web performance, any tools, technologies, and methodologies purchased to make things better could leave the company right where it was when it started, only with less money.
eBusiness marketing and IT professionals intuitively know that Web performance is a business issue and are always interested in concrete evidence of the impact of performance on the bottom line. Many companies invest heavily in improving the speed of their websites, as studies repeatedly show that faster websites generate more revenue. Don’t take our word for it–examples from Bing, Google, and Yahoo! along with words from Fred Wilson are included here to the same effect.